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User First Systems

Scaling personalization

What you need, is what you see

About the project

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    The Challenge

    Increase conversion on the Quickbooks Home Page with personalization utilizing 2 models: Propensity and Feature Ranking.

  • Geometric illustration

    Our Team

    Cross functional tri-ad team with members from Web Marketing, Web Experiences, Content Design, Data Science, and Engineering.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    My Role

    Lead designer responsible for user research, prototyping and the visual system to drive the experiences.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    The Process

    Understand the problem. Propose solutions. Develop design. Document for handoff.

Highlight the product

Promote the feeling of ease

Meet the user where they are

1 second to make an imapct

find meaning in model outputs

No new components

Learn from this experience

COntrol
Experience

6×2
Experiences

The Results

16%

Growth NNS

Figma sticker sheet + DAM links

81+

New illustrations

2 library component updates

New content & image messaging matrix

“Sarah brings so much to the table. She finds a balance between business goals and customer centricity and I love how excited and dedicated she is to solving problems. She helped me figure out what to focus on and why it mattered so much.”

— Teammate, Intuit