The 30-Day Sprint
Driving 8% Subscriber Growth
Through High-Velocity UX
TIMELINE
4 weeks to conduct research, analyze findings, and deliver a high-fidelity, tested design.
ROLE
User research, Prototyping, Synthesis, UX, Wireframes, Design documentation.
SOLUTION
A compostable system offering key surfaces across the entire user journey.
About
THE CHALLENGE
An emergency pivot
We faced a critical deadline and the team had one month to overhaul a high-value, high-conversion surface that was underperforming against past performance benchmarks.
The goal was to unify complex global pricing structures with e2e execution while ensuring measurable growth across the customer lifecycle. The constraint was absolute—zero to design delivery in 30 days.
THE APPROACH
Qualitative Research at Scale
To ground strategic decisions in direct feedback, I bypassed traditional long-form cycles and implemented a high-velocity "sprint" research model.
For rapid-fire insights, I conducted 56 short-form user interviews in just two weeks, building on my practice of consistent weekly qualitative research.
Synthesizing the "Aha!" I leveraged UX research and user journey mapping to translate complex feedback into actionable optimizations.
THE SOLUTION
Data-Informed Design
Using Figma and responsive web design principles, I developed a new "ideal format" that prioritized clarity and conversion.
To ensure visual precision I built a high-fidelity prototype that integrated with existing design systems while pushing the boundaries of the brand's visual language.
Technical synergy achieved through close collaboration with Engineering to ensure the "ideal format" was technically feasible for an immediate E2E launch.
THE RESULTSDoubling the Standard
The results of the A/B test against the Control
were immediate and definitive:
+8%
GROWTH IN NET NEW SUBSCRIBERS
98
NET PROMOTER SCORE
Before
After
Customer First
〰️
Benefit focused
〰️
Easy To Understand
〰️
Customer First 〰️ Benefit focused 〰️ Easy To Understand 〰️
RESPECT THE PROCESS
·
CUSTOMER FIRST INNOVATION
·
KEEP IT SIMPLE
·
RESPECT THE PROCESS · CUSTOMER FIRST INNOVATION · KEEP IT SIMPLE ·
“SARAH BRINGS SO MUCH TO THE TABLE. SHE FINDS A BALANCE BETWEEN BUSINESS GOALS AND CUSTOMER CENTRICITY AND I LOVE HOW EXCITED AND DEDICATED SHE IS TO SOLVING PROBLEMS. SHE HELPED ME FIGURE OUT WHAT TO FOCUS ON AND WHY IT MATTERED SO MUCH.”
— Teammate, Intuit