Tray.io

Building a Conversion-Optimized Brand
Ecosystem at Scale

As Art Director, I spearheaded a full-site redesign and brand transformation that increased conversions by 3.6x. I built and led a high-performing internal and external design team, established a scalable design system, and partnered closely with Demand Generation and Product Marketing to develop a performance-driven creative strategy.

Event Branding, Art Director, Illustrator, UX/UI

Manager of Guidelines and Documentation

“A rare talent who combines boundless artistic creatively with strategic thinking, sharp brand sensibility, and a relentless advocacy for her team.”

— Director of Content, Tray.ai

“Her energy, innovation and delightful good nature became an essential part of my company and her imprint still remains to this day.”

— Founder, Morrelli Inc.

Tray.io

Building a Conversion-Optimized Brand Ecosystem at Scale

“A rare talent who combines boundless artistic creatively with strategic thinking, sharp brand sensibility, and a relentless advocacy for her team.”

“Her energy, innovation and delightful good nature became an essential part of my company and her imprint still remains to this day.”

Building a Conversion-Optimized Brand
Ecosystem at Scale