Tray.io
Building a Conversion-Optimized Brand Ecosystem at Scale
As Art Director, I spearheaded a full-site redesign and brand transformation that increased conversions by 3.6x. I built and led a high-performing internal and external design team, established a scalable design system, and partnered closely with Demand Generation and Product Marketing to develop a performance-driven creative strategy.
Event Branding, Art Director, Illustrator, UX/UI
Art Director, Illustrator, UX/UI
Art Director, Illustrator
Art Director, UX/UI
Art Director, UX/UI
Art Director, Photography
Art Director, Illustrator
Manager of Guidelines and Documentation
“A rare talent who combines boundless artistic creatively with strategic thinking, sharp brand sensibility, and a relentless advocacy for her team.”
— Director of Content, Tray.ai