SKILLS

Visual Design & UX Expertise
UX/UI Design, Visual Design, Web & Print Design, Prototyping, Wire-framing, User Research, Design Thinking, Expert in Adobe, Figma and PowerPoint

Creative Leadership & Strategy
Creative Direction, Art Direction, Brand Strategy, Team Leadership, Marketing Campaigns

Analytical & Technical Skills
Data Analysis, E2E Collaboration, Project Management, Communication

EDUCATION

General Assembly
2023 — Data Science, 1

YALE - School of Management and AIGA
2013 — Business Perspectives for Creative Leaders

Museum of Contemporary Art, Los Angeles
2003 — Design Internship

University of California at Santa Cruz
2000 — BA in Fine Art - Emphasis in Printmaking

AWARDS

International Council on Active Aging
2013 — Rebranding Aging Award: Gold

University of California at Santa Cruz
2000 — Irwin Scholar
1998-2000 — ArtsBridge Scholar

Driving Growth Through Data-Informed Design & Cross-Functional Strategy

Lead UI/UX and visual design for QuickBooks Demand Generation marketing initiatives, collaborating across Product, Engineering, and Marketing to craft experiences that improve user engagement and drive acquisition. As an Innovation Catalyst, I embeded design thinking at the organization level—mentoring teams and elevating experimentation culture to fuel measurable business outcomes.

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“Sarah brings so much to the table. She finds a balance between business goals and customer centricity and I love how excited and dedicated she is to solving problems. She helped me figure out what to focus on and why it mattered so much.”

Key Responsibilities

• Collaborated with Data Science and Engineering, on new initiatives utilizing AI and machine learning for deep contextual and proactive customer experiences.

• Creative lead on Demand Generation initiatives, weaving e2e experiences together from campaign concept to in-product experiences with recent and measurable results: 90 ITC bounce rate reduction, 143 ITC engagement lift, and improved product fit for new customers.

• Partnered cross-functionally with Marketing, Product, and Engineering to craft and execute end-to-end experiences.

• Mentor and coach as an “Innovation Catalyst,” championing customer-first innovation and embedding design thinking practices across teams.

• Drove UX research and analysis, conducting interviews, creating customer journey maps and performance dashboards that optimize user flows and inform strategic design decisions.

Building a Conversion-Optimized Brand Ecosystem at Scale

As Art Director, I spearheaded a full-site redesign and brand transformation that increased conversions by 3.6x. I built and led a high-performing internal and external design team, established a scalable design system, and partnered closely with Demand Gen and Product Marketing to develop a performance-driven creative strategy.

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“A rare talent who combines boundless artistic creatively with strategic thinking, sharp brand sensibility, and a relentless advocacy for her team.“

- Andrew Park, Director of Content, Tray.io

Key Responsibilities

• Established and managed strategic design objectives in collaboration with Marketing, Product and Customer Success, ensuring high-quality execution and alignment with brand standards.

• Led and managed the creative vision for all brand initiatives—including web, digital, video, social, events, and more.

• Spearheaded the design, build and launch of a new web platform supporting Marketing, Product, and documentation, achieving a 3.6x increase in conversion rates.

• Developed and implemented a 'conversion-focused design' program for Acquisition and Demand Gen teams, resulting in a 2x lift in engagement at launch.

Scaling Creative Across Verticals & Geographies

Directed creative solutions for cross-vertical initiatives, including digital, product, event, and print deliverables. Led the global localization of brand assets, ensuring visual consistency across regions. Delivered training programs for EMEA teams, streamlining adoption of updated brand guidelines and empowering local marketers with robust creative tools.

Products: Facebook Watch, Gaming, Consumer Integrity

• Supported business partners' creative marketing needs across multiple verticals, including digital, product, event, and print materials.

• Led the design for a global localization project, ensuring consistent brand standards and assets across all regions.

• Developed comprehensive training packages for EMEA offices and partners to facilitate effective implementation of brand guidelines.

• Collaborated with Product Marketing to design and execute new initiatives and campaigns, aligning with overall marketing strategies.

Integrating UX Strategy with Platform Innovation

Maker Media, a media company producing hands-on learning content for Make: Magazine, a global network of Maker Faires, and learning platforms.

Here I oversaw creative direction across 12 digital properties, aligning brand and UX under one cohesive vision. Launched a proof-of-concept e-learning platform with Intel in under two months—boosting CTR by 1.8x and conversion by 12%. Delivered iterative design improvements that doubled subscription rates through strategic A/B testing.

Clients: GE, Netflix, Google Science, Hackster, Intel, ATT&T

• Played a key leadership role across departments, ensuring consistent UX, design, and brand standards for all digital properties.

• Developed and managed product roadmaps, production calendars, and the design team, including agency partnerships.

• Launched a proof-of-concept learning platform for Intel partnership within two months, resulting in immediate partnership interest, an 1.8x% increase in click-through rate (CTR), and a 12% e-commerce conversion rate.

• Led iterative design updates that successfully improved subscription rates by nearly 1.8x, outperforming A/B testing by 2.8x.

• Managed creative direction for 12 digital properties, including e-commerce, learning platforms, event websites, and publishing sites.

Accelerating Product Innovation Through Purpose-Driven Design

The Lexicon of Sustainability was a media company of award-winning storytellers focusing on awareness issues surrounding sustainability and food systems. Producers of the well known PBS series "Know Your Food", "Project Localize" a USDA sponsored education initiative, and "The Lexicon of Food" a community driven digital platform.

Here I created and presented new product concepts to partners garnering $M dollar content deals. Led design sprints to meet accelerated development schedule for Drupal community platform.Directed creative vision for early-stage product concepts and sprint-led development of a community platform. Played a pivotal role in pitching and securing key content partnerships through compelling design storytelling and fast-paced delivery.

Clients: Levi’s, Whole Foods, Zynga

• UI lead for digital community platform.

• Design manager for brand, presentation and visual projects.

• Concept and design for special client projects.